now THIS is an outstanding advocacy essay:
Kessler's book is not a flaming diatribe against food - for the most part it is a pretty reasonable example of how as Americans get further and further from our food sources we are less and less aware of the composition of what we eat. The more we cook at home the healthier we are, and the more we make our own food (as oppsed to buying ready-made foods) the healthier we are. The other day when my kids had friends over I made a cheese sauce in a frying pan from a high quality cheese and some low-fat milk, then poured it over some macaroni. The kids were amazed - they honestly didn't know that you could get macaroni and cheese any way other than from a box. It probably took me no longer to cook that way - I had the sauce ready in the time it took the water to boil. Cooking rice in a low-sodium chicken broth and then adding some spices takes no longer at all than making Rice-a-roni, and it is far, far healthier. But folks have forgotten how to cook. They only know how to open a box and follow directions. It is amazing how much healthier we would be as a nation if we simply spent a little time in our own kitchens.
Soda IS terrible -- it is the definition of empty worthless calories.
But I thought the CEO (or his staff) did a great great job of framing the issue using select facts and glossing over others. It was a great advocacy essay.