It's probably due to the tuition waivers which apparently are included as a revenue stream
The Orlando Sentinel believes so. Ranked 19th ahead of all ACC schools. Sorta hard to believe. Below is the link:
http://blogs.orlandosentinel.com/spo...-tell-you.html
It's probably due to the tuition waivers which apparently are included as a revenue stream
Duke and Virginia and GT ahead of Florida State. Yeah Sure..
Can someone explain how a tuition waiver should be considered revenue? Does the athletic department actually receive funds? I assume not and that it's more like an expense the department doesn't have to incur. Guess I don't really understand...
It's interesting to note the ACC is up there near the top at #3. From a comment posted to the Sentinel article:
Maybe we worry too much about the success of the ACC. We do pretty good, I think. Maybe this kind of revenue justifies more than a coupl of new rest rooms at Wallace Wade, and higher coaching staff salaries. Of course, I would like to know what the cost side of the ledger looks like.
According to that article, revenue by conference in decreasing order.
Southeastern Conference $853,790,632
Big Ten $840,609,482
Big 12 $797,769,024
ACC $648,921,163
Pac-10 $587,672,004
Big East $364,427,638
Conference USA $308,481,690
Mountain West $276,800,202
Mid-American Conference $259,970,993
Western Ath. Conference $184,072,761
Sun Belt Conference $110,459,084
Independent $103,310,348
Posted by: GatorInChicago | July 28, 2009 at 03:09 PM
I have the same question, crim&blue. I think arnie was looking at the wrong side of the ledger.
Of the $67 million, direct instituional support makes of the majority I would guess. The athletic department brings in around $20-25 million in cash donations on average...info available on Duke website. Beyond that, ticket sales and sponsorships can't be more than $10 million total. Duke doesn't do tuition waivers though I'm not exactly sure what that is. My assumption is it is the difference between in-state and out-of-state scholarships and not complete waivers for scholarships but I am not sure. Either way, Duke doesn't waive tuition and it doesn't have the in-out state issue.
In some schools (but not Duke) athletes, especially out-of-state athletes, may not be charged tuition and fees by the university. This constitutes a subsidy, and I guess is counted as income. At Duke many if not most of the scholarships are endowed (someone else will have to guess at what %), and I suppose the income and capital disbursements from those endowments would count as revenue.
Then are donations from, say, the Iron Dukes, counted as income? I would guess they would have to be.
Looks like a curious list, although it is always nice to be #1 in something positive.
sagegrouse
Next time anybody wants to whine about expansion, take a look at that conference revenue list and tell me where the 8-football team Big East is.
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Duke athletic revenue includes funds raised through the Iron Dukes for athletic scholarships which in turn are paid to the University. At Duke, the books do not reflect a waiver of tuition. The AD pays the University. This saves the University a lot of money on financial aid awards for the student athletes, most of whom would qualify for significant financial aid were we a d-3 school. So the cost of Duke tuition for the approx. 240 athletic scholarships ends up in the revenue figure. You then have tv revenue, conference revenue, gate receipts, student fees to use athletic facilities (?), and the annual subsidy of the athletic department is also included in the revenue number. This is about 8 million right now. Or does someone have a more up to date figure on the subsidy? In the athletic strategic plan the idea was to eventually get the subsidy up to $15 million in conjunction with offering a lot more athletic scholarships in non-rev. sports.
How much do you think Duke generates in athletic apparel and other such merchandise?
Not sure the figures, but according to The Collegiate Licensing Company, Duke ranked 23rd in merchandise sales licensed by the CLC as of 2006. Duke ranked third among private schools, behind only Notre Dame and Miami. UT-Austin overtook UNC for the top spot.
Edit: Duke also ranked 23rd in 2007. http://newsok.com/article/3106854