The Orlando Sentinel believes so. Ranked 19th ahead of all ACC schools. Sorta hard to believe. Below is the link:
It's probably due to the tuition waivers which apparently are included as a revenue stream
Duke and Virginia and GT ahead of Florida State. Yeah Sure..
Can someone explain how a tuition waiver should be considered revenue? Does the athletic department actually receive funds? I assume not and that it's more like an expense the department doesn't have to incur. Guess I don't really understand...
Maybe we worry too much about the success of the ACC. We do pretty good, I think. Maybe this kind of revenue justifies more than a coupl of new rest rooms at Wallace Wade, and higher coaching staff salaries. Of course, I would like to know what the cost side of the ledger looks like.
According to that article, revenue by conference in decreasing order.
Southeastern Conference $853,790,632
Big Ten $840,609,482
Big 12 $797,769,024
Big East $364,427,638
Conference USA $308,481,690
Mountain West $276,800,202
Mid-American Conference $259,970,993
Western Ath. Conference $184,072,761
Sun Belt Conference $110,459,084
Posted by: GatorInChicago | July 28, 2009 at 03:09 PM
Of the $67 million, direct instituional support makes of the majority I would guess. The athletic department brings in around $20-25 million in cash donations on average...info available on Duke website. Beyond that, ticket sales and sponsorships can't be more than $10 million total. Duke doesn't do tuition waivers though I'm not exactly sure what that is. My assumption is it is the difference between in-state and out-of-state scholarships and not complete waivers for scholarships but I am not sure. Either way, Duke doesn't waive tuition and it doesn't have the in-out state issue.
Then are donations from, say, the Iron Dukes, counted as income? I would guess they would have to be.
Looks like a curious list, although it is always nice to be #1 in something positive.
Next time anybody wants to whine about expansion, take a look at that conference revenue list and tell me where the 8-football team Big East is.
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How much do you think Duke generates in athletic apparel and other such merchandise?
Duke ranked 23rd in merchandise sales licensed by the CLC as of 2006. Duke ranked third among private schools, behind only Notre Dame and Miami. UT-Austin overtook UNC for the top spot.
Edit: Duke also ranked 23rd in 2007. http://newsok.com/article/3106854