Originally Posted by
KyDevilinIL
I think the national semifinal games – the actual Final Four – is the primary draw for the general public at this point in the tournament, so those games are played Saturday for bars and parties and whatnot. The title game is fairly anticlimactic, IMO, especially if you have no rooting interest, so I don't think the TV folks are to concerned with finding a better slot for the game. I kinda like the Monday title game, anyway. It's all I've ever known.
The NCAAT begins with wide national interest on the first Thursday and Friday because of office pools, then interest wanes considerably over the next two weekends. By tonight, only the deeply interested remain.