The irony is that we have some really great artists in the Durham/Triangle area. Obviously 9th Wonder is local, but we've also got a ton of lesser-known groups like The Beast (with Nnenna Freelon's son, Pierce) that are doing really great stuff and have some actual street cred. I'm not sure I want John Darnielle doing background music or anything (actually, I'd really love that ), but this is one of the best areas in the country for music with everything from indie rock labels to Branford Marsalis and the Bull Durham Blues Festival.

Using local musicians would give these videos some real flair and appeal as well as highlighting how great Durham is in terms of arts and culture, particularly for African-American recruits who often do have a false impression of Duke and Durham.