Coming home on the 10E from Santa Monica, I'd just gotten on the freeway when I saw a billboard (for a movie or tv show or something along those lines)... anyway, billboard was for:

ELEVENTH HOUR

Drive a few more feet and see the building next to the billboard:

AIG

Ok, for those of you going Huh? let's put it together:

Sign for ELEVENTH HOUR next to the AIG Building. ELEVENTH HOUR... AIG... Irony, anyone?

I found it funny. Extremely funny.