Originally Posted by
JasonEvans
War for the Planet of the Apes did $5 mil in it's Thursday night preview run last night. That's better than the $4.1 mil that Dawn of the Planet of the Apes made in its preview night. Dawn went on to have an opening weekend of $72.6 million.
The estimates for War's opening weekend are all over the place at this point. Fox says it expects $55 million. Most of the tracking numbers have it in the $60-$70 mil range. Some rival studio execs say it should best $70 million. HSX has the opening weekend priced at $63 million. Boxoffice.com estimated $54 million.
If I had to guess, I would say it will do just a shade under $70 million, like $68 million. The reviews have been excellent (94% on Rotten Tomatoes, better than Spiderman, Wonder Woman, and Guardians) and the marketing has really stressed the quality of the film. Obviously, there is a lot of good will for this franchise as each of the previous two installments have also gotten great reviews.
If War makes more than $60 million or so in its opening weekend, it is probably a lock to cross the $200 mill mark in total boxoffice, which would easily surpass what the other 5th place contenders have done thus far. To me, the only question at this point is whether Dunkirk can beat War, which probably won't be answered for a while as both War and Dunkirk figure to have long legs owning to their strong reviews.
-Jason "I think there's a strong, strong chance multiple folks go 5-for-5 this summer... have we ever had multiple 5-for-5s in the summer?" Evans